Market Overview
Global Herbal Tea Market is expected to register a CAGR of 4.94% to reach USD 4,226.9 Million by 2025 The sale of herbal tea is growing exponentially as consumers are opting for a healthy lifestyle. Many key players in beverages market are investing in R&D to focus on product development which enriches the flavors in herbal tea.
The Global Herbal Tea Industry Type is witnessing an impressive growth over the last few years. This is attributed to the rising health conscious people both in developed and developing economies. Also, increasing disposable income of the consumers is anticipated to be the significant reason for the growth of the herbal tea market during the forecast period.
Additionally, key players in the global herbal tea market are emphasizing to enhance their investment in the product development in order to extend the product line. Also, the companies are inclined to increase their footprints across the world by acquiring local and regional players. Apart from that, the companies are introducing their products in the developing economies in order to penetrate the untapped market. However, limited availability of spices & herbs may hinder the market growth over the review period.
Downstream analysis
The global herbal tea market is segmented into ingredient, function, packaging, and distribution channel.
Based on the ingredient, it is segmented into cinnamon, dandelion, chamomile, ginger, turmeric, lemongrass, and others. Among all the ingredients, the cinnamon segment holds the major market share followed by the segment dandelion.
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Based on the function, it is segmented into cognitive health, gut & digestive health, general wellness, and others. Among all the functions, the cognitive health segment is dominating the market.
Based on the packaging, it is segmented into tea bags, loose leaf, powder, and others. Among all the packaging types, the tea bags segment is dominating the market followed by the loose-leaf segment owing to the ease of use and handling.
Competitive analysis
The major players in herbal tea market
- Associated British Foods Plc. (U.K)
- Dilmah Ceylon Tea Company Plc. (Sri Lanka)
- ITO EN (North America) Inc. (U.S.)
- Tata Global Beverages Ltd. (India)
- The Unilever Group (U.K)
- Barry's Tea Ltd. (Ireland)
- C. Bigelow, Inc. (U.S.)
- Celestial Seasonings, Inc. (U.S.)
- Harney & Sons Tea Corp. (U.S.)
- Mighty Leaf Tea Company (U.S.)
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Regional Analysis
The global herbal tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Asia Pacific is dominating the global herbal tea market followed by North America. High growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players.
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